Strategy
We discuss key objectives and analyze what is being written in the media about our clients and their businesses. We also examine public perceptions, existing and potential competitors and key factors that impact the marketplace. After careful research, discussion and consideration, a strategic PR plan is developed.

Focus
Throughout the campaign, we focus on the PR strategy. We avoid being sidetracked by unproductive activities that are outside of the plan and budget. 
 Coming from journalistic backgrounds, we also listen...to the media, to analysts and to industry insiders. They often know about critical developments, trends and issues before anyone else does.

Results
We define results in this way:   getting the right message to the right people without wasting anyone's time.
 Rosenfield PR’s results are what its clients have come to value, year after year.