about us
Why is this important? A frustrated business editor at a major U.S. wire service recently said that she frequently gets calls from young, inexperienced practitioners who "cold call all over the place and don't ever seem to be able to answer follow-up questions."
Combined, our senior-level team of PR pros have decades of experience, servicing a diverse range of clients and industries.
We have placed stories
on behalf of our clients in virtually every top national newspaper and wire service, major television network, in dozens of major national magazines, in local newspapers, on radio and local TV news and newsmagazine shows, as well as targeted online outlets and blogs.
As a virtual PR firm, Rosenfield PR offers distinct advantages by enlisting the most sought-after independent consultants in the industry on an as-needed basis. We’re fortunate to have a stellar network of established, passionate consultants, brand strategists, graphic designers, writers, and marketers to help get the right messages to your audience. Most of us have served with major public relations agencies and/or specialty firms at the VP level or above.
Based in Los Angeles, Rosenfield PR also has a presence in New York and Washington, D.C. Because we employ independent consultants and only work with highly skilled practitioners, our campaigns rival and (we are told) often surpass what the “big agencies” can offer at a much more realistic budget.
As mass consumers, homeowners, travelers, business professionals, parents and tech enthusiasts, we often find ourselves in the position of being an ideal "target" for many of the programs we develop and implement, giving us a real-world perspective and keen understanding of the benefits of our clients' products and services.
Our ability to remain focused on our clients' goals and a true passion for a "job well done" has resulted in a happy, successful team of public relations professionals who can show proven results, time and again.
About Norma Rosenfield
Throughout her 20-year career, Norma Rosenfield has earned the reputation of being an insightful and strategic thinker with exceptional media relations skills. This has resulted in significant, highly targeted media coverage for her clients and strong relationships with key reporters and influencers.
As a hands-on agency principal, Rosenfield interfaces with all levels of a client team, from CEOs and marketing executives to assistants and licensees,
and focuses on programs that are strategic and provide clients with a return on their investment. Prior to starting her own firm in 1999, Rosenfield worked
on the agency side for 10 years. As an account supervisor at Faiola Davis PR, she managed account teams for personal technology and videogame accounts and oversaw innovative media relations programs that combined sound strategy with creative execution. Before that, Rosenfield spent five years
at The Phelps Group, an integrated marketing communications firm. She is a graduate of the University of Wisconsin School of Journalism and also holds an M.A. in psychology.
